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Advertising Agencies

Posted: Wed Jul 02, 2008 7:56 pm
by C Meyers
I am researching the role of advertising agencies in OTR. I began this research about 15 years ago, joining the original OTR list-serv I believe back when there were fewer available recordings and limited archival sources.

Although I have now developed a manuscript based on NBC and agency archives, I imagine there are documents, scripts, reminiscences, advertisements, and interviews out there that OTR members may know of but are not in public archives. For example, former Young & Rubicam radio executive Hubbell Robinson wrote an autobiography that was never published, I think it was titled "Wanderer in the Wasteland," and my archive searches never turned it up.

I would be grateful to hear from anyone at OTR who would like to share any knowledge about advertising agencies and OTR.

Thank you!

Posted: Thu Jul 03, 2008 10:48 am
by piqueroi
This may be connected to OTR as Irving Vendig wrote the Perry Mason daytime serial for many years before creating TV's Edge of Night. Nearly 30 years ago I spoke to Mr. Vendig about Search for Tomorrow and Edge of Night. EoN was a P&G show, Benton Boles the advertising agency. Vendig had a list of then-current BB employees whose names were actually used for characters on EoN. One of these BB employees, Philip Capice, went on to greater TV fame as a producer. It's scary to realize 5 decades later that there really were a Frank Dubeck, Terry DeMarco, Teresa Vetter, etc.

Radio Advertising

Posted: Sat Aug 30, 2008 12:05 pm
by Jack French
Your topic is covered well in Jim Cox's new book, "Sold On Radio" which McFarland Publishing released this May.

Jack French