RADIO RATINGS

Radio's Most Popular Programs Of The Golden Age

Today's television program sponsors prefer popular programs. More popular programs have more viewers, and thus expose the sponsor's product to more people. The same logic is (and was) applied to radio programs. Popular radio shows had more listeners, and radio show sponsors wanted their products associated with those shows. In turn, the radio networks could demand higher sponsor dollar amounts per minute for their more popular shows. How were these shows rated? Who would act as a "neutral" rating service for both the sponsor and the network?

Beginning with the 1930-1931 radio season, the popularity of all network radio programs were ranked by various ratings systems. Three different companies performed these rankings:

Danny Goodwin, who also contributed most of the material in our Radio Commercials pages, has compiled these various ratings into easily-read tables for several years of the Golden Age of Radio. You can see the ratings by individual season, or by radio network ("best of the best").

Choose one:

You may contact Danny at his hotmail address.

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